Anferne Personal Styling
Project Type
Brand Identity, Website, Marketing
Stage
Startup
Deliverables
Logo, Brand Guidelines, Digital Strategy Design, Marketing Collateral, Website Design
Results
Strengthened in social engagement
An uptick in website traffic
Significant rise in bookings
Several industry collaborations & partnerships
A spike in client inquiries
Introduction
Anferne Ortiz of Anferne Personal Styling approached me to revamp his brand as he transitioned from working within an agency to establishing his own business. Anferne is a top-notch stylist, dedicated to ensuring his clients' styles are harmonious and truly reflective of their personalities. His current brand felt dated, and he needed a timeless, fluid, and iconic identity to appeal to high-end photoshoots, models, and affluent clients in New York City.
The Vision
Anferne's new identity centers around timeless elegance and fluid design—hallmarks of his styling philosophy. The aim is to create a brand that resonates with high-end clients, from affluent New Yorkers to industry-leading models, and sets him apart as a stylist who seamlessly blends personal authenticity with cutting-edge fashion trends.
Visually, the brand exudes sophistication and flexibility, striking the balance between iconic and approachable. Strategically, it positions Anferne as the go-to stylist for those who demand a harmonious connection between style and self-expression.
Visually, the brand exudes sophistication and flexibility, striking the balance between iconic and approachable. Strategically, it positions Anferne as the go-to stylist for those who demand a harmonious connection between style and self-expression.
The Process
To embody Anferne's vision, we opted for a minimalist yet bold logo featuring refined typography. The color palette balances classic tones (e.g., deep charcoal and white) with a touch of soft gold for an understated luxe feel. These elements echo the timeless appeal of his work while remaining fluid enough to adapt to various applications, from digital platforms to physical media.
The brand’s typography includes Roman Story for headlines paired with Oakes Grotesk Bold for supporting text, maintaining a modern, sophisticated aesthetic across all touchpoints. The goal is to ensure that every interaction, from a business card to a social media post, reflects the high-caliber service Anferne delivers.
The brand’s typography includes Roman Story for headlines paired with Oakes Grotesk Bold for supporting text, maintaining a modern, sophisticated aesthetic across all touchpoints. The goal is to ensure that every interaction, from a business card to a social media post, reflects the high-caliber service Anferne delivers.
Marketing
A key aspect of Anferne's rebranding was developing a comprehensive social media strategy to establish a strong, consistent online presence. I created custom social media templates, branded graphics, and a content calendar tailored to align with Anferne's upscale branding. By leveraging these tools, we boosted engagement and visibility across platforms, reaching affluent clients and industry professionals. The content strategy not only increased awareness of Anferne's services but also attracted new clients, positioning him as a sought-after stylist in the fashion industry.
Grand Finale
With a refreshed brand identity, Anferne Personal Styling is poised to make a bold statement. This new look not only reflects Anferne's expertise and creativity but also ensures his brand resonates with a discerning clientele. From the first glance at his logo to the final scroll through his Instagram feed, every detail reinforces his dedication to style, harmony, and authenticity.
