Forge Commercial
Project Type
Brand Identity
Stage
Growth and repositioning
Deliverables
Logo, Brand Guidelines, Social Strategy Design, Marketing Collateral
Results
A surge in lead generation
Brand recognition within the market with referrals and partnerships within one year
Higher client retention and satisfaction
Introduction
Forge Commercial’s previous brand didn’t spark the right impression. Known for its dedication to forging trust and meaningful relationships, Forge needed a brand that could reflect this commitment. With leadership that inspires and elevates people to new heights, the goal was to create a look that’s professional, trustworthy, and subtly innovative. We set out to design a logo and icon that embody Forge’s values—bringing a sense of stability and purpose to every corner of the brand.
The Vision
At the heart of Forge Commercial’s rebranding were four key goals: brand identity, market positioning, client relationships, and operational excellence. For their brand identity, we developed a cohesive visual style that mirrors their core mission and dedication to excellence. In terms of market positioning, Forge needed to be known as a premier player in commercial real estate, with specialties in property management, leasing, investment sales, and tenant representation. For client relationships, Forge emphasizes the strength of long-lasting partnerships, built on trust and genuine collaboration. And, on the operational front, they’re all about best practices and maximizing the value of their assets—a philosophy we made sure to reflect in every design decision.
The Brand
To capture Forge’s trustworthy, professional essence, we selected navy (PMS 539) and light blue (PMS 552) as the primary logo colors. These shades provide a solid, dependable foundation, with accent colors sage green (PMS 358) and steel blue (PMS 7699) introduced as subtle highlights, guiding the eye to important elements like key calls to action. Think of these accents as the strategic brushstrokes in a finely crafted blueprint, drawing attention without overshadowing the design.
We extended this color palette for website and marketing materials to bring cohesion across all touchpoints, ensuring the brand’s look is both polished and impactful. The primary and secondary colors form a clean, professional backdrop, while the accent shades subtly nudge users toward important information—no neon signs are required.
Forging a New Future
With their new brand identity, Forge Commercial is fully equipped to convey the stability and innovation that define them. From digital materials to in-person experiences, Forge now has a consistent look that speaks to the same values they embody in their work. This polished, professional identity is ready to make its mark, providing a cohesive experience that reflects Forge’s dedication to their clients, their team, and the world of commercial real estate.
