Rodgers Design Group (RDG)
Project Type
Brand Identity
Stage
Growth and repositioning
Deliverables
Logo, Brand Guidelines, Social Strategy Design, Marketing Collateral
Results
Increased social media engagement
Amplified in shares and tags on social media platforms
More website traffic
Maximized growth in client inquiries within one year
Multiplied overall increase in revenue
Introduction
Rogers Design Group came to us ready to ditch the “safe zone” and redefine their identity. Known for pushing boundaries and exploring innovative solutions across every project, RDG needed a look that spoke to its bold philosophy while staying true to their core values. My job? Capture that fearless approach and turn it into a fresh, consistent brand identity with just the right amount of daring.
The Vision
The foundation of RDG’s new identity revolves around some key elements: bold aesthetics, a trailblazing market position, trust-driven client relationships, and operational excellence. For the visual design, we crafted a modern, edgy look that would convey RDG’s pioneering energy in a way that felt right at home in the world of high-caliber design. In terms of market positioning, our goal was to help them stand out as a firm that doesn’t just follow trends but sets them. Their client relationships? They’re like high-end custom furniture—crafted and designed to last. And finally, by streamlining processes and ensuring quality, RDG is ready to achieve operational excellence with the same precision as a well-styled room.
The Brand
To keep the RDG brand looking as professional as it is daring, we started with a logo palette in copper (PMS 1525) and black—because if you want bold and sophisticated, you can’t go wrong with these timeless shades. (Besides, no one wants to stare at a neon green logo all day—besides Spotify) We also sprinkled in accent colors at key touchpoints, like adding a chic throw pillow on an otherwise elegant sofa—just enough pop to keep things interesting.
For the website and marketing materials, we carried the primary and secondary colors throughout, making sure the teal (PMS 7475) accent color could pop at important points, like buttons and calls to action. Think of it as a subtle designer spotlight saying, “Hey, look here.” Since RDG believes the brand should be more than skin-deep, we brought the color palette into the office interiors, as well. Black and copper anchor the space, with teal and white playing supporting roles, while select accent colors add flair—because why shouldn’t the walls and furniture get a little attention, too?
Sometimes, Change is Good
All in all, RDG’s new look is as daring and sophisticated as they are, ready to roll out across digital screens, marketing materials, and yes, even desk chairs. With this complete brand package, RDG now has a cohesive identity that will carry their signature style through every touchpoint, like a well-styled room that just keeps getting better the more time you spend in it.
